Each mode answers a different question, so the headline figure means something different in each case. In “percentage of a number”, the headline is the amount that the percentage represents, with the increased and decreased totals shown beneath it — useful for adding a service charge or taking a discount off a price.
In “percentage change”, the headline is the size of the movement relative to the original value, expressed as a signed percentage. A negative figure is a fall. In “number as a percentage”, the headline tells you what share one figure is of another.